Job Description

Technical Copywriter

The Technical Copywriter is a rare hybrid: part strategist, part technologist, part wordsmith. This individual produces high-converting email and SMS copy across Cardone Ventures' most critical marketing workflows — and has the technical depth to build, configure, and optimize those workflows inside HubSpot and Aloware. Where most copywriters hand a draft to a marketing ops team, this person closes the loop: they set up sequences, interpret deliverability and engagement data, run A/B tests, and iterate copy based on what the numbers say. They understand segmentation, compliance, and cadence as deeply as they understand a hook, a subject line, and a call to action.

To thrive here, you need the instincts of a direct-response copywriter, the analytical rigor of a marketing operations manager, and the drive to own measurable outcomes — not just deliverables. This role sits at the intersection of copy and conversion, and every decision traces back to pipeline and revenue.

Our mission is to help business owners achieve their personal, professional, and financial goals through the growth of their businesses. We work in dozens of verticals and provide strategic business guidance through courses, live events, partnerships, and investments. Our core values are the backbone of our business and guide our hiring process: we are inspirational, disciplined, accountable, transparent, aligned, and results-oriented. This company operates nationally and is growing by the day.

Success looks like:

• Fully ramped on brand voice, compliance, segmentation, and cadence within 90 days, delivering high-performing email and SMS copy across blasts and automated workflows with minimal revisions.
• Takes end-to-end ownership of email and SMS copy across key initiatives, consistently improving open rates, CTR, booked meetings, show-up rates, and downstream conversion through active testing and optimization.
• Builds repeatable messaging frameworks, nurture sequences, and testing playbooks, anticipating initiative needs, contributing upstream to planning and positioning, and driving measurable ROAS with minimal oversight.

Objectives:

Copy & Content

• Write high-converting email and SMS copy across blasts, automated workflows, nurture sequences, and re-engagement campaigns.
• Develop and refine subject lines, preview text, SMS hooks, CTAs, and body copy that align with Cardone Ventures' brand voice and direct-response principles.
• Build and maintain a messaging library of proven frameworks, sequences, and templates reusable across campaigns and initiatives.
• Produce supporting copy for landing pages, event promotions, and offer launches as needed.

Technology & Workflow Execution

• Build, configure, and maintain email and SMS workflows in HubSpot and Aloware, including triggers, enrollment logic, delays, and branching.
• Manage list segmentation, contact properties, and suppression logic to ensure the right message reaches the right audience at the right time.
• Maintain compliance with CAN-SPAM, TCPA, and internal compliance standards across all communications.
• Set up and execute A/B tests across subject lines, preview text, send timing, CTAs, and SMS copy; interpret results and apply learnings.

Reporting & Optimization

• Track and report on email and SMS performance metrics: open rates, click-through rates, reply rates, unsubscribes, booked meetings, show-up rates, and downstream conversion.
• Analyze workflow data to identify drop-off points, fatigue signals, and optimization opportunities.
• Deliver regular performance updates to the Digital Marketing leadership team with actionable insights and next steps.
• Continuously iterate on copy and workflow structure based on data, not gut feel

Competencies

Copywriting & Messaging

• Direct-response copywriting fundamentals — hooks, urgency, specificity, proof, and clear CTAs — applied to email and SMS at scale.
• Ability to adapt voice and tone across audiences, offers, and stages of the customer journey while staying on-brand.
• Strong command of subject line and preview text craft, with a track record of improving open rates through copy alone.
• Experience writing for SMS: brevity, compliance language, opt-out handling, and engagement hooks within tight character limits.

Digital Marketing Technology

• Hands-on proficiency in HubSpot Marketing Hub: workflow automation, smart lists, contact properties, A/B testing, and performance dashboards.
• Working knowledge of Aloware or equivalent SMS/calling platform: sequences, compliance settings, contact management, and reporting.
• Comfort operating inside a marketing tech stack — understanding how tools connect and how data flows between CRM, email, and SMS platforms.
• Experience with Zapier or similar integration tools to connect platforms and automate data handoffs.

Data & Analytics

• Ability to read and interpret email and SMS performance data and translate findings into copy and workflow decisions.
• Experience with A/B and multivariate testing: setting up clean tests, reading statistical results, and applying conclusions systematically.
• Comfortable building and maintaining reporting dashboards (HubSpot, Google Analytics, Databox, or equivalent) that communicate performance to stakeholders.
• Highly detail-oriented — tracks deliverability, list health, compliance signals, and engagement trends before they become problems.

Execution & Collaboration

• Operates independently with a bias for action — identifies what needs to be done and executes without waiting for step-by-step direction.
• Manages multiple concurrent workflows and campaigns in Asana without dropping balls.
• Communicates proactively with cross-functional partners in sales, events, and creative to align on messaging timing and objectives.
• Comfortable giving and receiving direct feedback on copy and strategy with a growth orientation.

Education and Experience

• Bachelor's degree in Marketing, Communications, English, or a related field preferred.
• 3–5+ years of hands-on experience in email and/or SMS marketing with a demonstrable record of improving performance metrics.
• Portfolio of email and SMS copy that shows range, voice adaptability, and results.
• Direct experience with HubSpot Marketing Hub required; Aloware or comparable SMS platform preferred.
• Experience with direct-response marketing principles and conversion-focused copywriting — formal training or self-taught, results matter most.

Physical Requirements

• Prolonged periods of sitting at a desk and working at a computer.
• Must be on-site at our Scottsdale, AZ office; this is not a remote role

10X Total Rewards

• Medical, dental, and vision (employee + dependents)
• 401(k) with up to 3% company match
• Parental leave: 8 weeks fully paid (primary caregiver) / 4 weeks fully paid (secondary) + 1 month remote for both
• Vacation and sick time that increases with tenure
• Gym membership, 100% paid
• Meal prep service discounts
• Pet insurance through SPOT
• Employee Assistance Program through Guardian
• Professional development reimbursements for outside courses and certifications
• 10X Mentorship Program
• $250K+ in internal education resources across Sales, Operations, Finance, People, and Marketing
• Uncapped commission eligibility for all team members

Commitment to Diversity

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Cardone Ventures recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability, and we actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners. Cardone Ventures uses AI-assisted tools as part of our recruiting process. These tools may be used to support resume screening, candidate outreach, or initial assessments. All hiring decisions are made by our People team and hiring managers. If you have questions about our process please contact us.

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